Self-Promotion

The near-collapse of Northern Rock may not have signalled the economic wobble some feared, but it has given us the heebie-jeebies. A week later, mortgages seem that little more burdensome and jobs that little more insecure. However there is always help at hand on the career front, and the latest advice comes from the Centre for Creative Leadership (CCL), a US nonprofit training organisation, which has published a book highlighting the importance of self-promotion in career development.

Of course, the idea of bigging yourself up at work is hardly new. Dale Carnegie was pointing out that effort alone isn’t enough to ensure professional success 70 years ago…

Read atTimes Online