Logisticszzzzzz

Let’s face it, business can be dull. And one of the dullest aspects of business is logistics – “the management of materials flow through an organisation”, according to the Collins dictionary, but perhaps more simply described as the boring but important way companies get products places.

See, you’re drifting off already. And I’m afraid there’s worse to come. Namely, the undignified spectacle of a media ponce writing about logisticzzzz as a way of having a pop at a business that has let him down – the journalistic equivalent of someone recounting last night’s dreams in detail.

But I’ll persist because what’s good enough for Michael Winner is good enough for me. It’s the right time of year to talk about such things – after all, what is Santa’s system of elves, reindeers and sleighs but a massive global logistics exercise? And my petty dispute actually serves to make some important points about internet retailing.

To minimise your agony, I’ll keep the description of the dispute brief…

Read atTimes Online